Hi! I’m Debbie
I’m here to help you design your business to earn a full time income in part time hours.
With no overcomplicated funnels, unnecessary tech or manipulative marketing.
Instead, simplifying and streamlining to create focus, alignment and space.
DOES THIS SOUND LIKE YOU?
You're an ambitious change-maker and not one to shy away from hard work….and you’re also a mum, a carer or a community activist with limited hours in which to make it all happen.
You started your business to create a positive impact and prove that a different way of working is possible.
But you’re struggling with:
A calendar that leaves you frazzled and drained.
Working evenings and weekends despite wanting flexibility.
Teaching others about wellbeing while struggling to find your own.
Knowing that what you’re putting into your business isn’t matched by what you’re getting in return.
How I came to do this work:
For as long as I can remember, I’ve wanted a career where I can make a difference. From a early age, what I lacked in natural talent I was prepared to make up for in hard work. It was a strategy that worked well to begin with - it got me straight A*’s, a degree from University of Oxford and a graduate job with a global company making high-value decisions with complex data. Even when working full time, I always had a hobby purpose-seeking business project on the side.
Then one day, one of my hobby businesses sort-of-accidentally took off - it grew quickly, won awards and was able to supplement my corporate income income within months.
Shortly after that I became a mum. I went part-time in my corporate job and continued to run my business on the side.
The business was thriving on paper but behind the scenes I was constantly overwhelmed and struggling to keep up. And I started to resent that both things required my in-person presence - time I actually wanted to spend with my young baby.
Not knowing which way to turn, I turned to google. Which, along a meandering path, led me to coaching. I was instantly transfixed. As someone who had lived most of my life until this point in my head, it offered a sharp contrast to anything I had ever experienced.
So much so that I took the leap from my corporate job and outsourced my business to train as a coach and build my own practice.
Me and my part time hours
The problem was my work hard approach didn’t work. I fell into the corner of online business that teaches automated funnels and six figure blueprints. They fed my need for hard work but didn’t bring the promised results.
The other issue was that I was steadfastly committed to part time hours.
Upon becoming a mum I didn’t loose any of my ambition - rather my work took on an even more important role. It became a non-negotiable that my work fill my cup, not drain it. And part of that was that it allowed me to work few enough hours with enough flexibility that I could consistently spend quality time with my kids after school.
But it also meant my working hours were tightly constrained.
I found myself in the same conundrum that so many mums do - the very reason that The Gender Pay Gap exists - that becoming a mum and going part time means that you need to sacrifice your income, progress more slowly in a once-high-flying career and deal with the identity crisis that goes along with that.
This realisation fuelled a fire in me that has been burning ever since.
Whereas traditionally growth is associated with adding more - more hours to your day and items to your to-do list - I believe that sustainable growth is about focussing on less.
Over time and much trial and error, I’ve learnt that to run a business that supports a full time income in part time hours requires three things:
Crystal clear positioning that makes your pricing great value for money.
A business model that works within the hours you have.
Systems and boundaries that allow you to actually work part time hours, not squeeze in an extra hour here and there until you’re actually working as hard as ever.
Now in my business, I still work hard in the hours that I have, but I also pick my kids up from school every day, have weekends free and get to work with amazing clients who I love.
Want to find out more?
GET TO KNOW ME
Playful sage
This is the best, most accurate, compliment I have ever received! I am a deep thinker who also enjoys a laugh
Happiest up a mountain
I live in the north of Scotland where I’m spoilt for choice with fabulous mountains all round
Mum of two boys
I know it’s corny, but it’s true: my kids are by far my biggest teachers!
MY PROFESSIONAL EXPERIENCE
Before starting my own business, I spent twelve years as an Earth Scientist for a global corporate, where a key part of my role was analysing complex systems. I worked a lot with risk and uncertainty, and big datasets where I had to cut through the noise to find what matters most.
These skills still form the foundation of how I work with clients - seeing the systems behind the chaos and helping you focus on what actually moves the needle.
I've since trained in Embodiment Coaching, Authentic Relating, Circular Economy and Sustainability Policy - all centred on designing businesses to be regenerative rather than extractive.
I work exclusively with purpose-driven solo founders who are passionate about making positive impact and have the courage to build their businesses differently
READY TO BUILD A BUSINESS THAT ENERGISES YOU RATHER THAN EXHAUSTS YOU?
