Design your business for full time income in part time hours
Say goodbye to feeling stretched thin across too many different services, social media platforms and systems that sort of work, and instead focus your time, energy and skills on a small number of these done really well.
So you can stop squeezing work into evenings and weekends and switch off your laptop at 3pm knowing things are taken care of.
On the surface your business is thriving
You have a flow of brilliant clients
A range of services and resources you poured you heart and soul into
A good and growing income
A referral worthy reputation you are proud of
The problem is, behind the scenes you’re maxed out
As well as wanting to make a difference in the world, you took the leap to doing your own thing for the freedom, flexibility and control over your hours you believed were possible.
And while in theory your business can run in 20 hours per week or less, the reality is full time hours squeezed into evenings, weekends and lunchtimes that you’d set aside for a run in the woods.
You didn’t mind it to begin with and in fact felt proud that things were going well enough to justify the extra hours.
But now your income feels out of balance with the time and energy you’re putting in and you’re tired of that nagging feeling that you’ve missed something important. Maybe it looks like:
Anticipating a message from an unhappy client about a ball you’ve dropped every time you pick up your phone
Turning a blind eye to the creeping number of ‘unread emails’ in your inbox because you know there are enquiries from new clients you don’t have space for
Scheduling time to catch up on invoices and your monthly finances but then prioritising urgent requests from clients (again)
A weekly newsletter that hasn’t been sent in months
You’re looking for a business that actually fits the hours you want to work
Your business was built on a spirit of generosity and wanting to use your skills and experience as a force for good in the world - something that wasn’t possible in employed life.
Now you find yourself with products for every price point, calls running over, bespoke resources created every time a client faces a new obstacle - resources that often turn into a whole new service of their own.
While this works really well for clients, the balance now feels off for you.
Maybe you even feel a little resentment creeping in - something you never ever thought you’d say.
The thing is, growth amplifies what’s already there.
Which means that for this next stage, you can choose to do more of the same, or you can choose to redesign for more space, more simplicity and no more Saturday mornings creeping downstairs to your laptop while everyone else is asleep.
A business that serves you as well as it serves your clients
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Focus
Positioning & Pricing
Get way more specific about who you help, the problem you help with and the outcome you deliver. Set your prices to reflect the value that you deliver, not just the time it takes.
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Align
Business Model Design
Design, or revamp, your services so that they can easily be delivered in the hours you actually have. Get clear on the highest impact marketing activity that brings in clients and that you can consistently deliver, even when school is shut and the dog gets sick.
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Grow
Systems & Boundaries
Build the systems you need to deliver a great client experience and keep referrals coming. Feel confident in setting and upholding boundaries with clients that allow you to be at your best, both for you and for them.
What this does for you
When your business is focussed on solving one problem for one person, with your core service designed to support them brilliantly (as well as giving you the income and flexibility you need) this next stage starts to feel like an up-levelling rather than being stuck in a swamp of chaos.
My vision for you is that you can:
Close your laptop at 3pm and take the kids to the park without your phone constantly pinging
Feel excited to see new client enquiries coming in, not anxious about where to fit them in
Feel confident that you can grow your income without it requiring hours that you don’t have
Develop real expertise in one area and pass that on to your clients through a core offer that doesn’t require you to reinvent the wheel each time
Leave behind the unnerving swings in your income through consistent marketing that speaks directly to the people you most want to support
Hi! I’m Debbie,
I help service providers who are maxed out behind-the-scenes design a business that allows them to earn a full time income in part time hours
With a background in Earth sciences I’m a natural systems thinker. I’m also a trained embodiment coach - which means I understand both the strategic infrastructure your business needs as well as the importance of having your nervous system feel held and supported.
I started my entrepreneurial life building side-hustles alongside a full time corporate job, before taking the leap to running a full time business in part time hours after becoming a mum.
I know it’s not just about the hours - it’s about using your skills to do good in the world, realising your own ambition and pushing your comfort zone - while still being there for school pick up, having time to look after yourself and feeling proud of what you’re building.
My take on what’s not working
Maybe you've tried adding new offers to reach more people, hired a VA to take admin off your plate, or downloaded the CRM tool your colleague swears by. But everything you’ve tried comes back to the same dilemma: too much to do and too little time to do it.
After working with over one hundred solo-business owners, the three most common patterns I see holding my clients back from a full time income in part time hours are these:
A niche that is too broad - you have a range of different services at different price points, that each serve a slightly different group of people and are delivered in different ways, or you have one main offer but the clients in it are all at slightly different stages and need something slightly different.
This makes it hard to sell your higher priced services, your messaging feels confusing even to you and you continually find yourself hopping on an extra call to give clients what they need.
A business model that isn’t scalable or sustainable - the way your services are designed means that your clients rely on you being available - on a call, on email, on Voxer - in order for them to make progress. It means that you feel like you’re constantly ‘on’ - worried about missing something and feel bad saying no or asking them to wait because you know it will hold them back.
It also means that more clients means more hours that you just don’t have.
You don’t have structures and systems to support you - you don’t have clear rhythms or structure to managing your inbox, getting your marketing done, tracking your finances, scheduling your to-do list. Which means it’s this stuff that spills over into late nights, early mornings and skipping family days out in order to get caught up.
What I can help with
I help get your business to a place where it can give you the income you want in the hours you have.
This is what we work through together:
Focus your niche
→ Get crystal clear on the problem that you solve and for who
This means that you can position your services to be well worth the price because you are charging for the value of the outcome, not just your time. This makes your messaging clearer, selling easier and client delivery a joy.
Align your business model to the hours you have
→ Design your services so they are easy to deliver within your working hours
Choose the core service that allows you to take on more clients without requiring hours you don’t have - and gives your clients the independence to make progress without always relying on you.
Grow your capacity
→ Build the systems, rhythms and boundaries that have you feel truly supported behind-the-scenes
Set boundaries with clients that mean you to stick to your working hours and feel confident in upholding those. Build the systems that make sure your newsletter goes out, your sales get logged and your inbox stays in check even on the busiest of weeks.
What’s included
This is a rolling monthly 1:1 partnership for a minimum of 3 months. It’s part coaching, part consulting, for small and solo business owners who are looking to grow or maintain their income while also working part time hours.
Together we’ll work on focussing your niche, aligning your business model with the time you have and building the systems and boundaries that allow you to enjoy the freedom and flexibility you went into business for in the first place.
Here’s what you get:
A 90minute kick-off call to map out your business and goals for the months ahead
Twice monthly calls to strategise, plan and work through any challenges together
Feedback and support between sessions so that we are working as a team and you have the accountability and guidance you need at all times
Your investment
Pay in full
£1200
per three months
Pay in instalments
£400
per month
Is it right for you?
This is a 1:1 service and so can be customised to your specific needs. That being said, this is best suited for you if:
✓ You have a suite of services that you want to simplify
✓ You have an idea of your niche but you want to get clearer
✓ You have marketing pathways that feel tried and tested even if they’re not perfect
✓ Your business is growing to the point that it’s hard to keep up
✓ You value sustainable, ethical business practices
This is not for you if:
✗ You’re still working on getting your first few clients
✗ You want someone to do the work for you (this is strategic partnership)
✗ You want to stay broad and aren’t open to niching
✗ You’re too swamped to set aside 4-6 hours/month for implementation
What my clients are saying
Ready to apply?
It’s important to me that we’re a good fit for each other.
I want to ensure that I can offer you the support that you and your business needs right now and I want you to feel confident that I’m the right person to support you.
To help us both get a better sense of this I ask that you fill in the form below then I’ll be back in touch to arrange a short call.
If either of us feel like I’m not the right person to help just now, I can recommend resources or someone else best placed to help.
Frequently Asked Questions
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