2025 in Review
In 2025 my word of the year was spacious. It landed with me over the Christmas and New Year Holidays in a frenzy of decluttering my kitchen and kids toys, but ended up extending into all areas of life and business - giving me a very different year than I’d envisaged when I wrote my last annual review.
Read on to find out:
What went well
What didn’t go so well
What intentions I am taking into 2025
WHAT WENT WELL?
The theme of spaciousness
I trust that this word landed with my for a reason. But it did lead to a pretty unsettled start to the year. I started 2025 fired up and ready to go, with big plans to try out several new things in my business throughout the year. Everything was mapped out and some things already underway. However, a few weeks in I started to falter. I realised that I was dragging around this continual feeling of being behind and not as on top of things as I would like. My calendar was constantly full, verging on overflowing and I was taking calls in the evening to accommodate different timezones. This had all been out of choice and a knock-on effect of the 100 Gift Sessions that I offered the year before. For a long time I really enjoyed it and thrived off it, but I also know that these huge bursts of energy are not meant to go on indefinitely - just like the seasons they are meant to change. And so I felt compelled to do just that.
I got ruthless about what needed to stay in my calendar and what needed to go. I kept my evenings completely free. I doubled down on my bullet journal. And I ditched most of my plans to introduce new offerings.
And it really worked. After that, for the majority of last year I had a business that genuinely felt spacious - which taught me another lesson. That space is actually quite scary. When I’m not constantly moving from one thing to another, there is time in between to think and consider. There’s a realisation that I am choosing the things I devote my time and attention to and gives those things new meaning.
So all in all, last year felt like a year of much inward learning, something I am very grateful for as a foundation to how I take my business forward.
Clarity on my work
The overarching why behind my work is wanting to support other mums to do work that fills their cup. The number of hours we spend at work makes up a substantial portion of our week and with young kids at home, it is likely the biggest chunk of time we spend away from them. I want to help make that time to be energising and replenishing, not draining and depleting.
With this in mind my work tends to weave together two distinct strands. I am a systems thinker and problem solver. I love helping other people work on the nuts and bolts of what gets your business out into the real world and functioning as a fully fledged entity that generates your income. This is the area where I can draw on years of corporate experience and time spent with hundreds of entrepreneurs. But the other side of my work is the stuff that lies beneath the surface of all of this - helping people get their nervous system onboard with these big changes and a different way of being and working.
This year I realised that these two strands don’t need to be as separate as I have been making them in my head and that actually, incorporating embodiment coaching as an organic part of creating systems and processes is what makes my work unique.
Best summer holidays yet
For me, school holidays are an important feature in my calendar. I really care about being able to spend quality time with my kids and enabling them to take a proper break and have freedom and fun. And at the same time, it’s a hard thing to achieve while also keeping a business running.
This year worked really well, with a combination of really great activity camps for the kids, several camping trips and some time completely off for work. Part of it was planning, part of it luck at the ages the kids are just now and part of it felt very privileged and grateful to be in the position that this is possible.
Summercamp
This year I returned to Summercamp, run by the Happy Startup School, for the second year in a row. This year, I had a lot better idea about what to expect and so I felt a lot more at ease and generally more comfortable. Being in-person with lots of other entrepreneurs, many of whom are now friends also was just so great and enlivening. Plus the time outdoors, onsite sauna, fabulous food and wonderful talks made it all the better.
Solid foundations
Second only to becoming a mum, being a business owner continues to be the biggest source of learning I have about myself - often in very challenging and uncomfortable ways. But as time goes on and I continue to learn more about my needs, my boundaries and what feels supportive to me, I really feel a slow and gradual change within me - feeling as corny as it is to say, more grounded and more like myself than ever.
WHAT DIDN’T GO SO WELL?
The feeling of flux
This is not to disregard the theme of clarity that I wrote about above, more to show the flip-side of the coin - because I have come to believe that for nearly everything in life there is always a flip-side! At the start of 2025 I had this desire to get everything in my business ‘sorted’. I thought that if I could pin down a solid set of offerings and the systems to support them then things would just generally feel easier, clearer and not as busy.
Like, I thought that if I could get all the external stuff sorted then the internal feelings would follow. But I’ve come to understand on a deeper level than before that this just isn’t true - no matter what stage of business we’re at.
One of the key skills of being a successful business owner is being able to hold the continual feeling of flux and evolution while also keeping ‘business as usual’ running. Things are always changing, both within and without - and being able to sit with this uncertainty while also getting things done is a skill that takes time to develop. Last year was probably the first time that I really put intention into doing this and I’m not sure I did such a great job all the time. But I do feel that I have way more perspective on it than before the year started out.
Staying regulated and in touch with the bigger picture
I do not see my business as closed off from the rest of the world. I know that what I do is a teeny tiny drop in a vast ocean, but my business still sits in the bigger context of what is going on in the world. When I show up for my business, I am also showing up for causes I care about. And although there is a side of this that feels inspiring and extremely motivating, there is also a reality of what is happening in the world that at times this year felt very overwhelming and confronting. It makes me ask questions of myself and humanity that I don’t like the answer to. I realised through last year that exploring these questions and sitting with the answers is not something I want to be doing on social media and so I choose to take a break from Instagram at least. It’s an ongoing enquiry for me and one I am very much bringing into 2026.
Income goals
This year, my income goals shifted early on after I realised that I wasn’t going to be introducing the new offerings I had planned on. Although
WHAT INTENTIONS AM I TAKING INTO 2025?
Commitment
The word commitment landed with me over the Christmas holidays just passed. I don’t know entirely why just yet - but it’s building on this theme of spaciousness and committing to the things that I do choose to spend my time on. For over a month now I have been meditating daily and the result has been so great. It has allowed me to be way more present both at work and life outside work and this in itself feels like commitment in action!
So there we have it. Here’s to 2026!